“I think the first is like, don't believe what I'm saying either. Like push back at me. Then it's like, if a proposal is given in front of you, kind of argue always. Like give me a proposal and come up with three different arguments that would make this obvious or make this non-relevant.”

“I have a series of prompts that I typically run and I use that as a check to see like what kind of answers I get back from AI tools”

“Klaviyo is the AI-first B2C CRM… you’re not stitching together 5 different systems… your segments update automatically”

“Don't just take its first answer especially if that answer came to you in under like two seconds ... tell it to go back and do some research”

“And in fact, if you're being properly trained to use the AI, you will have written the prompts to say, do not make decisions by yourself where there is a difference. Tell me about it and ask me to make the call on what's right.”