“One question I like to ask myself is, is this decision a one-way door decision or a two-way door decision? It's a framework that was popularized by Jeff Bezos, but has been used many times in especially the business world.”

“We do door to door. We do Facebook, like meta ads. We do like flyers. We do organic. We do all that. But door to door has been like pretty heavy part just to get started.”

“You just go, how many people are in the market? how many garage door needs do they have? you just ask some simple question that it's going to tell you whether it's a good market to go into or not.”

“We're actually doing a project, um, on that citator, uh, where we're having folks like read decisions and tell us like, okay, how did that citation treat that case?”

“We still use traditional channels like door-to-door sales and that’s a very powerful thing for what we do”