“We still use traditional channels like door-to-door sales and that’s a very powerful thing for what we do”

The Business Leader Podcast with Sir Richard Harpin · Simon Mellin built Modern Milkman to £50m - then nearly ran out of cash

Play from 19:42
19:42

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What was described

Used door-to-door sales as a primary customer-acquisition channel

Said nearby on the same subject

“And eventually, that led me to starting a door-to-door sales company. And we grew that to 400 sales reps.”
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Said on The Marketing Millennials
Business model 400 sales reps Share this moment
“My partner… runs all our paid socials and our CPC and all the digital activation side, which is our number one customer acquisition channel”
GM
Gemma Mills JOMO Club
eCommerce MasterPlan ·
Growth tactic Share this moment
“I was down in Brisbane growing the brand I was at a track cycling meet and just I was knocking on just stock of stores I just literally wrote down like 30 bike shops in Brisbane and just went door to door to door”
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Said on eCommerce Australia
How they work 30 bike shops Share this moment
“I would defy Patrick and move more to an iPlayer led BBC and you don't need as many channels you don't need to commission as much material for those channels if you make the iPlayer the centre of everything you do”
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Said on The Media Show
How they work Share this moment

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