“And eventually, that led me to starting a door-to-door sales company. And we grew that to 400 sales reps.”
♫
Said on The Marketing Millennials
The Business Leader Podcast with Sir Richard Harpin · Simon Mellin built Modern Milkman to £50m - then nearly ran out of cash
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
Used door-to-door sales as a primary customer-acquisition channel
“And eventually, that led me to starting a door-to-door sales company. And we grew that to 400 sales reps.”
“My partner… runs all our paid socials and our CPC and all the digital activation side, which is our number one customer acquisition channel”
“I was down in Brisbane growing the brand I was at a track cycling meet and just I was knocking on just stock of stores I just literally wrote down like 30 bike shops in Brisbane and just went door to door to door”
“I would defy Patrick and move more to an iPlayer led BBC and you don't need as many channels you don't need to commission as much material for those channels if you make the iPlayer the centre of everything you do”
The strongest new moments on your topics, in the speakers' own words. Free for three topics.
No card. No password. One-click unsubscribe.
Pro watches up to 25 names or phrases and emails you the morning after they are said.
See Pro, $29 a monthVerbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.