“We have this amazing female driver that has an Instagram account. She's got like thousands of followers of a day in the life in the driver. And she's the face of the campaign”

Women Who Move Nations - The Public Transport Podcast · Angie Doll - Managing Director, Rail Australia and New Zealand at Go-Ahead Group

Play from 45:42
45:42

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What was described

used a female driver with thousands of Instagram followers as the face of a recruitment campaign for female drivers

thousands of followers

Said nearby on the same subject

“‘my audience on Instagram, it's about 50, 50 male, female… on this podcast, it's about 60, 40 with 60% female and 40% male’”
♫
Said on The Gstaad Guy Podcast
Growth tactic Instagram 50/50 male/female; Podcast 60/40 female/male Share this moment
“We would just tell our drivers, hey, we need more drivers. So we never actually put out like media ads for hiring drivers at the time.”
♫
Said on The Site Shed | #1 Podcast For Tradies & Contractors
Growth tactic Share this moment
“We put up signs to say, thank the driver, just to prompt the driver to thank. And, of course, that increased thanky.”
DG
Dr Scott Geller
The Leadership Project Podcast ·
Why it worked Share this moment
“We done extremely well with underage drivers because we found that maybe, I don't have exact figures on it but we found that maybe underage drivers might have five times as many claims but they're paying seven times more premium”
♫
Said on The Quinn Files
Pricing underage drivers might have five times as many claims but they're payi… Share this moment

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