“‘my audience on Instagram, it's about 50, 50 male, female… on this podcast, it's about 60, 40 with 60% female and 40% male’”
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Said on The Gstaad Guy Podcast
Women Who Move Nations - The Public Transport Podcast · Angie Doll - Managing Director, Rail Australia and New Zealand at Go-Ahead Group
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used a female driver with thousands of Instagram followers as the face of a recruitment campaign for female drivers
thousands of followers
“‘my audience on Instagram, it's about 50, 50 male, female… on this podcast, it's about 60, 40 with 60% female and 40% male’”
“We would just tell our drivers, hey, we need more drivers. So we never actually put out like media ads for hiring drivers at the time.”
“We put up signs to say, thank the driver, just to prompt the driver to thank. And, of course, that increased thanky.”
“We done extremely well with underage drivers because we found that maybe, I don't have exact figures on it but we found that maybe underage drivers might have five times as many claims but they're paying seven times more premium”
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