“‘Vendors start at the bottom… you need both ways… champion says…’”

Cyber Go-To-Market Talk | Cybersecurity B2B Sales, Marketing & Revenue Growth · How to Sell to the CISO: David Gee, who is a ... CISO

Play from 14:39
14:39

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What was described

argues that starting sales outreach at the technical level only (bottom-up) is insufficient; you need both bottom-up and top-down engagement

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