“We moved on from 5% of our client relationships each year, selecting clients based on both revenue they generate and engagement level.”
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Ashley DeSteiger
Financial Advisor Success ·
Cyber Go-To-Market Talk | Cybersecurity B2B Sales, Marketing & Revenue Growth · How to Sell to the CISO: David Gee, who is a ... CISO
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argues that starting sales outreach at the technical level only (bottom-up) is insufficient; you need both bottom-up and top-down engagement
“We moved on from 5% of our client relationships each year, selecting clients based on both revenue they generate and engagement level.”
“I made $30 on that sale… I didn’t need a single dollar to start. I just needed a little bit of time, a little bit of energy, and willing to ask for the sale.”
“AE is with this customer for the life of the customer. They are covering the customer pre, during post sales, that, that engagement with, with, from an executive standpoint, from the commercial standpoint, the field engineering team, the solution architects, they're owning the technical journey with that customer pre, during post.”
“There are 3,000 K-5 schools… we've only worked with 6% of those. We need somebody… calling and outreaching as much as possible.”
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