“We put on Instagram, does anyone want to buy some pies? And we sold 30 pies, then 70, then 150”

Mikey Deegan · Unit Economics · [Mikey's Pies] Mikey Deegan

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4:18

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What was described

Posted on Instagram asking if anyone wanted to buy pies, selling 30 pies the first month, 70 the next, then 150, delivering them himself on a city bike

30 pies, 70 pies, 150 pies

Said nearby on the same subject

“The pictures of pies on Instagram are what drives attention... we haven't done any paid marketing whatsoever”
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♫
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“We will palletize our pies, send them out to him and he will fulfill the orders as they come in…anywhere within a 300 mile radius of Long Island”
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