“A cool product we launched earlier this year is dish targeting, where we can actually leverage the orders. You know, if we know, Alicia, you come to DoorDash and you love breakfast burritos, we can have actually been able to show that, you know, folks who like breakfast burritos over index on XYZ categories.”

Katie DeLeo · Future Commerce · DoorDash’s Ads Chief on Planning for Moments Over Audiences

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23:46

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What was described

launched a product called “dish targeting” that leverages order data to show ads for categories that align with a consumer’s known preferences (e.g., breakfast burrito lovers indexing on XYZ categories)

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Melissa Ramey
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