“Changing points for a target category works instantly; units start hunting that category within one hour.”
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Said on Eye On A.I.
Katie DeLeo · Future Commerce · DoorDash’s Ads Chief on Planning for Moments Over Audiences
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launched a product called “dish targeting” that leverages order data to show ads for categories that align with a consumer’s known preferences (e.g., breakfast burrito lovers indexing on XYZ categories)
“Changing points for a target category works instantly; units start hunting that category within one hour.”
“Added a drop-down menu with standardized categories modeled after the FBI's data reporting system; law enforcement searches will require case numbers”
“We’re reviewing products every Thursday in the office, and we’re reviewing categories on the go.”
“The agent ... create a new category and then file it ... hold it in a holding category ... you have to stop, hold the information, and then in the next chat, ask me what I want to do about it”
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