“It’s constantly doing A-B testing in terms of testing for conversion rates… it looks at heat map… derives decisions, acts on the decision, deploys it, tests it, gives feedback”
Mory Katan / LiLi Tile · The Ecommerce Toolbox: AI in Retail · Inside LiLi Tile’s push to connect data, decisions, and action
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What was described
Integrated Noibu data into OWL to run continuous A-B tests and speed optimizations on Shopify
Said nearby on the same subject
“By Thursday we onboarded Noibu, by Saturday Owl made decisions, Sunday night we launched - site speed 3 s to 1 s, add-to-carts +500%, conversion +200%”
MK
Mory Katan / LiLi Tile
The Ecommerce Toolbox: AI in Retail ·
How they work4 days total; site speed 3 s → 1 s; add-to-cart +500%; conversion +200…Share this moment
“I was running the continuous delivery practice for Europe ... optimizing the final mile.”
“Providing the data that's integrated into the HR for ordering, e-prescribing, CPOE, whatever, and then also at the dispense level. So that reduces friction in some ways by having the same data set, same codes”