“It’s constantly doing A-B testing in terms of testing for conversion rates… it looks at heat map… derives decisions, acts on the decision, deploys it, tests it, gives feedback”

Mory Katan / LiLi Tile · The Ecommerce Toolbox: AI in Retail · Inside LiLi Tile’s push to connect data, decisions, and action

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What was described

Integrated Noibu data into OWL to run continuous A-B tests and speed optimizations on Shopify

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“By Thursday we onboarded Noibu, by Saturday Owl made decisions, Sunday night we launched - site speed 3 s to 1 s, add-to-carts +500%, conversion +200%”
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