“The president leans over to me and says, we should do a fight at the White House… I called Bursari… ‘You and the crew are coming to the U2 concert’”

The Diary Of A CEO with Steven Bartlett · Dana White: This Generation Thinks You Can Build A Business From Home, It's Impossible!

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1:23:13

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What was described

Leverages high-profile venues (e.g., the Sphere, White House) for unique fight events to generate buzz and differentiate the brand

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