“I danced the routine, learned the routine, went out in my group, danced it. And then I just went up to the choreographer after and shook his hand and said, thank you so much, but I can't do it for that rate. And I left.”

“The baseline for me for a video that's going to be average, I should be getting at least one new subscriber per 200 views”

“I've been very involved. So like I helped unionize music videos for dancers, for choreographers.”

“A phone video of you walking through a job or a customer's story told plainly can close the deal the machine open”

“I call this the stranger test where after one or two sets, I’ll hand them my phone. I’ll be like, do you mind watching the first 10 seconds of a video I just made?”