“I've been very involved. So like I helped unionize music videos for dancers, for choreographers.”

“So they need eight dancers. I know eight dancers. We direct book those eight dancers.”

“I called myself a professional dancer before I was paid. Nobody books an aspiring dancer.”

“Now answer five questions. What interaction, behavior, or outcomes should we track? What context makes the observation meaningful? What patterns are we trying to identify? Where would we bake the learning into our business? And what future outcome would help us evaluate whether the learning is correct?”

“We had built out an applicant tracking system automated onboarding we had video interviewing… it helped you hire better faster easier cheaper”