“Focus on the annual maintenance program... make a couple one-pagers... hold a once a month, 45-minute meeting with all the technicians, people doing sales, to present it and explain how to articulate it”

“We had a monthly all-staff meeting where the ones that were the hardest, we would address them publicly in front of everybody.”

“Every quarter, we're getting the whole sales force together and training them and holding the managers accountable in between the quarters.”

“Captains would meet at the beginning of every shift, and they would have 45 minutes to ascertain who had reported to work and to create a plan for deployment”

“I put up flyers and those brochures, like I'll go and drop them off to different businesses or mail them out”