“I wrote a letter to the editor that went nowhere. I think I phoned up the newspaper to say, you know, I'm really concerned that you've put this really contentious piece out there.”

“Write down the five questions customers ask you most often. Then look at your website. Are those questions answered? Clearly somewhere a customer would actually see them?”

“I started while I was there, blogging about finance and investing and then started writing for the Motley Fool as a freelancer... a couple of articles a week.”

“Grab a notepad or a note on your phone, and for one week, write down every question a customer asks you, word for word if you can.”

“We were writing like one article per day on X and articles were getting hundreds of thousands, if not millions of views… we ended up getting like five or 6,000 people, five or 6,000 email opt-ins”