“69 checks that we run in all client accounts before Black Friday”
JY
Jeremy Young
Google Ads Unleashed | Winning Strategies for E-Commerce Marketers ·
“Doing it for the weekend or the week is just not really working as well as doing sort of Black months or longer promotions and the reason is it's just the algorithms learn better as well”
Jeremy Young · Google Ads Unleashed | Winning Strategies for E-Commerce Marketers · ProfitSessions: What Black Friday actually makes you (ProfitMetrics Roundtable)
Play from 19:36
19:36
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What was described
Extend Black Friday promotions into a longer “Black month” to give the algorithm more learning time
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Aaron Luxmoore Lexer
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PM
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“And every year they can release about 500 black-footed ferrets into the wild.”
♫
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