“Free trials… do it in a managed way… two week free trial, month maximum with engagement throughout it… a mini case study for that particular client.”

Cyber Go-To-Market Talk | Cybersecurity B2B Sales, Marketing & Revenue Growth · Why a CISO Bets on a Startup Over Crowdstrike: Robbie Tyrie, Fractional CISO

Play from 24:24
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What was described

Offer a two-week free trial that includes active engagement and a mini case study for each client

2-week trial, max 1 month

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“We've gone out and created three more detailed case studies... offering for folks as a bonus if they order the book”
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