“Free trials… do it in a managed way… two week free trial, month maximum with engagement throughout it… a mini case study for that particular client.”
Cyber Go-To-Market Talk | Cybersecurity B2B Sales, Marketing & Revenue Growth · Why a CISO Bets on a Startup Over Crowdstrike: Robbie Tyrie, Fractional CISO
Play from 24:24
24:24
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What was described
Offer a two-week free trial that includes active engagement and a mini case study for each client
2-week trial, max 1 month
Said nearby on the same subject
“…if that wasn't enough we actually have extra spreadsheets for anyone who pre-orders the book… three case studies… each includes a detailed cost of production budget…”