“I set up one set of controls. I map it to multiple requirements… not geared to a particular framework.”
CU
Craig Unger
The AI in Business Podcast ·
The CPG Guys · DGMN's Austin Leonard - Scaling Retail Media Across Small Town America
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partnered with LiveRamp’s Safe Haven to set up custom clean rooms for data collaboration with multiple programmatic platforms
“I set up one set of controls. I map it to multiple requirements… not geared to a particular framework.”
“Outer signal enriches your existing customer data… then pushes into your email platform so retention flows can speak to a segment.”
“We've put a lot of thinking into how do we build that platform for the age of AI. We talk about a unified data layer, giving the customer the possibility to not only look at finance and tax data, but also into operational data, people data, and so on and so forth.”
“I set up a little area in the furnace room... used that and did what I remembered from my training”
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