“I’ll just repurpose again with like a different hook or I’ll flip the video. So Instagram sees it as a different video, but it’s not actually”

“We test different formats with different hooks all the time… if a video we tested with the format and the hook didn't go as good, we actually try to switch up the hook.”

“The ability to compare three Reels side by side... you can identify high performing content and see a little bit more there”

“Some of my trial reels get like millions of views that would never perform on my normal algorithm.”

“What you want to do is hold your fund in slightly different weights compared to how strong the momentum is from each stock, and make sure you have some exposures outside of that momentum bucket as well.”