“I’ll just repurpose again with like a different hook or I’ll flip the video. So Instagram sees it as a different video, but it’s not actually”
♫
Said on The Morning Marketer
“We test different formats with different hooks all the time… if a video we tested with the format and the hook didn't go as good, we actually try to switch up the hook.”
Unit Economics · [TofuGo] Caroline Dai
Play from 12:46
12:46
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
tested multiple video formats and hooks, swapping the hook if a video underperforms, to keep viral momentum
Said nearby on the same subject
“She tells us… smile while you dial… because if you smile, sound upbeat… that’s how you hook them.”
♫
Said on Planet Money
“They made this video and they engineered it to go viral and they got help from YouTube that promoted it and they got help from tech billionaires like Bill Gates and Mark Zuckerberg who were in the video who promoted it.”
♫
Said on On the Media
“‘You have a hook… you can bring a Python script in your agent skill that will always be invoked if you want to do math.’”
OS
Omar Santos
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