“Ron pitches Steve on the problem that Steve already has, which is Steve is worried about hiring… the name is going to bring applicants out of the woodwork”

Afford Anything | Get Smarter With Money · Steve Jobs Hated the Name “Genius Bar.” How He Came Around, with Ron Johnson

Play from 1:48:54
1:48:54

Audio streams from the publisher’s own feed. Verbatim does not host or copy it.

What was described

Pitched Steve Jobs on renaming the in-store help desk to "Genius Bar" by arguing the name would attract job applicants and solve Steve's hiring concern

Said nearby on the same subject

“He's talking about spending two, three hours a day on his hiring decision. The first call he makes is to the recruiter. The last call of the day he makes is to the recruiter.”
♫
Said on The CEO Signal
How they work two, three hours a day Share this moment
“I went into an assessment centre, was myself and relaxed, and got hired by a start-up recruitment agency.”
♫
Said on Dyslexia Explored
How they work Share this moment
“You get a job through conversations, not through applications... most people are spending their time on job boards... that's the least successful”
♫
Said on The Pay Off with Sylvia Jeffreys
Growth tactic Share this moment
“…you were good at recruitment… you did recruitment for five years, laid the foundation for the company… then being able to donate some of this to schools”
♫
Said on Dyslexia Explored
Business model Share this moment

Moments like this, every Monday

The strongest new moments on your topics, in the speakers' own words. Free for three topics.

No card. No password. One-click unsubscribe.

Track a competitor?

Pro watches up to 25 names or phrases and emails you the morning after they are said.

See Pro, $29 a month

Verbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.