Buyers and Builders · I Met Roll-Up and Serial Acquisition Outliers. Here’s What I Learned
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target ultra-fragmented niche markets (campsites, marinas, car washes), acquire many small players to become the market leader
1300 campsites in Spain/Portugal; bought 17 to become biggest player
“You just go, how many people are in the market? how many garage door needs do they have? you just ask some simple question that it's going to tell you whether it's a good market to go into or not.”
“When the market was from an inflow perspective, 45% of the inflows were in small cap. We were sitting without a small cap in the market… you shouldn't rush into it”
“There's a market now for portable extinguishers that… are targeted towards these types of fire”
“You'll always be going to spend more in a market on a new market than you do in an existing market… 15 to 20 percent for marketing in the new market… goal is to get your marketing somewhere around 10 percent or under.”
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