“And so the one thing we did first with RequestRocket was build this authentication translation layer where we could drop in a proxy, a reverse proxy, and we can translate from whatever the authentication and upstream service provides into something that we wanted to be able to consume.”

“One thing that we built for that is what we call our headless experience layer, which is effectively a translation framework for UI componentry.”

“One feature on Instagram that more creators need to know about is translations. Translations are awesome for helping you reach audiences who might speak different languages or be in different countries. The way that they work is we use AI to translate not just what you're saying, but also any text or stickers that you have on screen.”

“One of the key skills we need as a designer doing journey management work is facilitation because you facilitate the work of others we help to translate between different parts of the organization we often the hub that brings together the different parts and translates between them”

“We try not… we have a photographer… most of it’s pretty authentic… we spend a bit of money on Facebook ads… authenticity is definitely key.”