“One of the key skills we need as a designer doing journey management work is facilitation because you facilitate the work of others we help to translate between different parts of the organization we often the hub that brings together the different parts and translates between them”

“Have a second set of eyes, talk through that challenge with someone else who's not as close to it as you are. Have a third party who's not a part of your organization”

“My outlining process is the shortest outlining process you'll ever have. It could be as small as three things. I like 12. I like 12. I like, um, three first act moments, three third act moments, and six moments in the middle.”

“I produced a bunch of Claude skills that speak as our brand. We've got a positioning skill. We've got a copy editing skill. We've got a logo usage skill.”

“Typically, it lands somewhere between 12 months and two years. Of course, as the buyer, you want as long as possible. The seller wants as short as possible”