“Tinder has pushed very heavily into events. We now have events in the app in 25 cities. We'll be global, probably 75 or more cities by the end of the year.”
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Said on In Good Company with Nicolai Tangen
The CMO Podcast · Erin Oles (Salesforce): Why Brand, Creativity & Human Connection Matter More Than Ever
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ran the strategic events portfolio, overseeing roughly 300 events per year
300
“Tinder has pushed very heavily into events. We now have events in the app in 25 cities. We'll be global, probably 75 or more cities by the end of the year.”
“We do our strategic review meetings at least twice per year.”
“We bought beer Vana, which was, which is a fabulous beer event that Wellington hosts every year. And the Trust owns beer Vana.”
“I like to do is find out how much this event is going to cost and then double that amount of money as your profit… cost $500 per person → $1,500 ticket”
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