“I tell a lot of people to raise their prices because a lot of times when you raise your price, you actually start to attract a better customer.”

“We competed against the likes of Marketo… by offering self-serve pricing, pricing ourselves below the competition, having an incredibly usable product, and offering expert customer service.”

“Raise that price you've been avoiding.”

“You always recommend it increase the price by like 15%.”

“One problem is that discounts attract the wrong clients for your firm. When you lead with a price reduction, you're quite literally signaling to a prospect that price is the primary factor they should be weighing in their decision.”