“So for a physical product, you could buy like 20 or 50 samples from a supplier, even if the unit cost is terrible, create a very basic Shopify landing page, take some simple photos or mock-ups, run like $500 of like meta ads, and then send people to page and ask them to actually buy it.”

“Meta ads have a ghost rate of like 50 to 60%... If you use the landing page… higher intent, higher conversion.”

“I went on to, and I'm sure your audience knows about this, Meta's Ad Library... noticed that one of their top-selling products had 3/4 of the variants sold out”

“I've taken out the data of my last Black Friday and figured out what was the best selling product at that point in time. And we ordered those best selling product like three times what we ordered last time.”

“We added like form fill features. So now you can literally just talk to people, the, the product and it'll fill out the form for you. It'll take you directly to the page you need to go to.”