eCommerce Australia · IT Engineer to Founder: Building a Mum & Mini Matching Brand | Shelly Kul, Kashkiya
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analyzed last Black Friday data, identified best-selling product and ordered three times the previous quantity, then focused meta ads on those best sellers
3x previous order quantity
“We analyzed all of the data of the previous, of the last 365 days, and discounted all of the products and got rid of those, which have generally had no power, so basically just been unprofitable throughout the entire year”
“She launches what will become one of the best-selling as-seen-on-tv products of all time making over 300 million dollars in sales”
“A global data survey that 30% of the work at the enterprise level is focused on non-value-added work, which is focused on data quality and bringing data together.”
“On Fridays, it's like tech context, tech impact Fridays. Students work in pairs or groups to analyze something. Then they come and tell their peers.”
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