Barry LaBov · Build a Better Agency Podcast · Episode 574 The Power of Differentiation and Agency Growth with Barry LaBov
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Assert that agencies should focus on how they do work and why, rather than the work itself, to differentiate in an AI-driven market
“Closing the first meeting with an assertive assumption rather than asking if the prospect has any questions increases the chances the prospect will schedule a second meeting”
“We've recently changed up our marketing agency, who's doing some meta ads for us now... it's been a game changer... good quality leads and a good volume... we've got work until around April next year”
“The meeting itself should be no more than 15 minutes”
“I will ask anyone I do business with, how did that do? Are you happy? How is this working? If this isn't working, I think we should try it this way”
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