“We really start the development cycle out a year to a year and a half early. We bring in our suppliers ... start with concepts ... ideas turn into drawings, CADs, molds, sampling.”

Future Commerce · Aubrey Horowitz of Home Depot: "We Plan Halloween 3 Years in Advance"

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What was described

starts product development for Halloween 12-18 months before the season, bringing suppliers into the process at the concept stage

Said nearby on the same subject

“We spent 18 months building the product, hiring up the engineering team, building the app… once we launch, we need a path to profitability within 12-18 months.”
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“We're looking at ear counts in season, tissue tests in season, and even the stage that we're at now, we're looking at things like nitrate tests”
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“You need to bring those different teams at the companies together... and start a conversation before you start planning your campaigns”
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