“…you go around the room… three assets… bid increments… someone can stop and say like either pass and then they're out… you can ask for like 10 minutes… sometimes they'll go way over the minimum to try to anchor it high.”

Heidi Robinson · Run the Numbers · Inside the Food52 Bankruptcy | Heidi Robinson

Play from 38:10
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What was described

Split the three assets into separate lots, ran a sequential auction where bidders could pass (and leave) or request a 10-minute pause to consult investors, and used bid increments to anchor prices high

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