“I just go, write me three paragraphs. You got to get the book in three paragraphs. Treat it like hardcover, flat copy. Two or three paragraphs on what the book is, what the subject is, and one paragraph on why you're the perfect person to write this book.”

“We surveyed about just under 1,000 listeners of the Retire Right show. We asked them what they're most worried about, what they're excited about, the challenges, the opportunities”

“I like to start, for example, by studying that person that I envy. There's thankfully a lot of information online. Right. If I admire an author, for example, I will go and search for every podcast that they've been on and hear more about their writing process and then figure out, OK, well, what's something I can try out?”

“Book funnels is another example because our tool is uniquely good at writing books. So, people write a book about whatever subject it is. They publish it to Amazon and build what's called a book funnel.”

“The book talks about getting that first one right, how to sustain that success… and we spent the better part of four years writing that in our spare time.”