“If you get a 25% conversion rate… if I want one new client… I just have to call… four clients. If I need 10 new clients… 40 potential clients.”
PL
Preston Lee
Freelance to Founder ·
“‘All of a sudden we got all of these different clients from different places in the country… we could operate online’”
Leslie Silverman · Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Why Being a Category of One Is Your Best Defense Against AI Commoditization with Leslie Silverman | Ep #935
Play from 6:36
6:36
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
Leveraged COVID-era shift to online work to attract clients nationwide, removing the need for a brick-and-mortar office
Said nearby on the same subject
“We basically remove all commissions across all products altogether… clients can actually go and buy and sell products from our competitors”
SM
Schwab Asset Management
Masters in Business ·
“We removed them from all of the BS. Totally. The recruitment, the university trip. You don't need to attend all hands and all these things so you can be heads up, which actually, by the way, works so much better than adding people.”
♫
Said on The Pragmatic Engineer
“We used to spend 80% of our time getting ready for the 20% of the time we were actually with our clients, that needs to flip. And 20% needs to be prep. 80% needs to be with the clients”
MS
Mike Sullivan
Punk CX: Customer Experience Insights with Adrian Swinscoe ·
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