The AI in Business Podcast · Proving AI ROI in Pharma Marketing - with Kellen Winters of Novartis
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Stack-ranked 7-8 identified workflow bottlenecks, then narrowed to the top 2 to pilot AI and measure incremental value over time
“…we have observability baked into our governance layer… we can see what users are putting in… we can identify high value workflows and then self-deploying agents”
“A pilot mindset of high agency and optimism combined with openly sharing your prompts and AI workflows lets good ideas spread across a team”
“We would video our sales reps… measure and literally count how many times did they smile, the top 1% versus the top 50%… head nod a heck of a lot more.”
“AI will read it and identify where this document needs to go… I just open the document, put a barcode on top of it, and scan it”
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