How I Built This with Guy Raz · Sweet Loren’s: Loren Castle. How A Recipe Makeover Built a National Cookie Brand
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launched an allergen-free SKU in 2017, then made all products allergen-free within a year
“We did, in the past year, launch a shelf-stable product… I knew in order to grow it, we needed a shelf stable product so that we could get into retail and scale on Amazon.”
“We productized it, launched it last year, and we're off to the races.”
“We spent 18 months building the product, hiring up the engineering team, building the app… once we launch, we need a path to profitability within 12-18 months.”
“It took us four years before we could launch the product… we were very prepared when our time came.”
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