“We should add some categories and some better questions to discern exactly where they're coming from… ask what did you search?”

Eric Hubbard · The Best Practices Show with Kirk Behrendt · 1112: The Patients Your Marketing Report Can't See: How AI Is Quietly Changing Dental Patient Flow - Eric Hubbard

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What was described

Train front-desk staff to ask callers specific questions like “How did you hear about us?” and “What did you search?” and log the answers in a structured way

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“Have your front desk talk about AI… ask patients ‘when you Googled, did you use the AI overview?’”
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