“Have your front desk talk about AI… ask patients ‘when you Googled, did you use the AI overview?’”
EH
Eric Hubbard
The Best Practices Show with Kirk Behrendt ·
Eric Hubbard · The Best Practices Show with Kirk Behrendt · 1112: The Patients Your Marketing Report Can't See: How AI Is Quietly Changing Dental Patient Flow - Eric Hubbard
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Train front-desk staff to ask callers specific questions like “How did you hear about us?” and “What did you search?” and log the answers in a structured way
“Have your front desk talk about AI… ask patients ‘when you Googled, did you use the AI overview?’”
“But I love to ask questions of people, especially if it's an area that's pertinent to me that I want to ask questions about why did you think that? Why did you do that? How did you come up with that idea?”
“We did like a live stream to all the staff ... reorient the way we do things through the prism of the teaching profession”
“We make sure our clients have got, how did you hear about us? Free text field on their demo forms or signup forms”
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