“We make sure our clients have got, how did you hear about us? Free text field on their demo forms or signup forms”

Sam Dunning · Best SEO Podcast: Search with LLM Visibility® · SaaS SEO In The Age Of AI

Play from 19:15
19:15

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What was described

Add a free-text field on demo and signup forms asking "how did you hear about us?" to capture source and AI prompt info

Said nearby on the same subject

“You may just add a, at the end of the prompt, add a single line, just, you know, ask me, ask me any questions you need or you need to know in order to complete the task.”
MS
Maxim Six
Leveraging AI ·
Why it worked Share this moment
“We just ran a webinar for one of our clients and we had about 250 signups and they booked 30 demos. So that's over a 10% conversion rate.”
♫
Said on The Dave Gerhardt Show (from Exit Five)
Hard number 250 sign-ups, 30 demos, 10% conversion rate Share this moment
“Have the sales rep ask again on the intro call, the discovery call, the demo call saying like, what was your full route to something on us today? Oh, you used Claude. Okay. Can you remember what you prompted?”
SD
Sam Dunning
Best SEO Podcast: Search with LLM Visibility® ·
How they work Share this moment
“I'll put in a prompt and then ask AI to make it better. Or I'll put in a prompt and say like, hey, this was interesting. Ask me five questions to make the output better”
JR
Jim Rowan
DataFramed ·
How they work Share this moment

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