“I gave Twin guardrails… I don’t want to reach out to a family that doesn’t have real estate… I don’t want estates over $2 million, land, mobile homes.”

Krista Recker · Real Estate AI Flash · EP 144: How AI Helps Agents Build a Niche They Can Own

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What was described

Created a Twin dashboard that filters scraped probate cases by guardrails (exclude estates > $2 M, land, mobile homes) and shows only actionable leads.

Said nearby on the same subject

“Twin… let you as the end user just tell it in regular language what you want it to do… I was able to scrape when the decedent has passed, their name, the estate…”
KR
Krista Recker
Real Estate AI Flash ·
Data play Share this moment
“Out of 800 probate cases ... about 400 of them had properties ... I'm sending basically 400 letters, and the response rate has been incredible”
KR
Krista Recker
Real Estate AI Flash ·
How they work 800 cases scraped, 400 letters sent Share this moment
“Obviously, some campaigns that it can show you, obviously, $21,000, $30 a lead, $50 a lead.”
MC
Mauricio Cardinal
AI & Marketing for Home Service Pros ·
Hard number $30-$50 per lead (and a $21,000 figure mentioned) Share this moment
“We create a digital twin of an ecosystem and then perturb it in lots of different ways and see what happens.”
DS
Dr. Beth Shapiro
Huberman Lab ·
How they work Share this moment

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