Rob Flaherty · Channels with Peter Kafka · How to Run a Political Campaign in the TikTok Era (And How Not To)
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argues that the most persuasive Trump ad was not the trans-track ad but an economic-focused ad, contrary to common belief that culture-war ads dominate
“We do some ads, it's just the ad read, that's fine. But many of our partnerships are what we call 360 deals, meaning the podcast ad buy is just one portion of a larger deal, more like an ambassador deal.”
“We started Google Ads four months ago… £1,200 on ads, £300 to the ad manager… and actually, that's been really good.”
“When I updated based on like adding TLDR at the top, adding in definition call outs, adding in those kinds of things that made it look more like a flashcard. That's when the LLMs were like, oh, here's a better piece.”
“Ten bucks a month gets you ad-free versions… we only make enough to do about 60% of our expenses with advertising… the other 40% is covered by club members… If we could get to 5%, we wouldn't need ads.”
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