“They have more Twitter followers or ex-followers per customer than almost any other utility in the country. It's years of showing up consistently, slowly building that relationship with their audience”

“Some people that would throw a beanbag at a cat sticker. Some people would use a reacher to try to pull a cat sticker off of the board. Some used a pool noodle to select the cat sticker.”

“I put out a tweet, the power of Twitter, and I'm recruiting incredible people to run this institute”

“The Princeton study ... 41% increase in visibility when people actually added quotations onto the website”

“They basically looked at operational efficiencies and they used the AI to improve the communication between the engineers with the customers, improve the CRM. Already after one year of ownership, the business is profitable and revenue is growing”