“A seven-year deal… almost $4 billion… they buy the pay-per-views”

David Senra · Channeling Rage, Rolling Calls & Building an Entertainment Empire | Ari Emanuel, WME & TKO

Play from 20:58
20:58

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What was described

Bought the UFC pay-per-view rights as a 7-year package

$4 billion valuation for the 7-year deal

Said nearby on the same subject

“We bought the UFC for $2 million… and sold it for $4.025 billion.”
♫
Said on Tony Robbins Podcast Daily
Business model $2 million purchase price; later sold for $4.025 billion Share this moment
“I went to Adam Corrigan's wedding, met Lorenzo Fratida, who later said he wanted to train with me… you bought the UFC together for $2 million sometime thereafter.”
♫
Said on The Diary Of A CEO with Steven Bartlett
Why it worked Share this moment
“The UFC was purchased for $2 million... if the Lakers sold for $12.5 billion, then the UFC is worth $50 billion”
♫
Said on The Diary Of A CEO with Steven Bartlett
Business model $2 million purchase; $50 billion estimated value Share this moment
“When we do packaging reduction, we do that because it's the right thing for the environment. It's also cost reduction in the business”
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How I Built This with Guy Raz ·
How they work Share this moment

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