“After asking a couple of small talk questions, we just say, so tell me. What can I do for you? And we just listen… for the next 10 minutes, they’ll describe whatever pain point…”

“The mini assessment is where we spend 10 minutes talking to a business owner, pulling out one pain point and then prescribing one opportunity area”

“We have a container called a stack. You can group multiple content pieces into one unit and you can actually now point AI at that unit and also ask questions.”

“Closing the first meeting with an assertive assumption rather than asking if the prospect has any questions increases the chances the prospect will schedule a second meeting”

“You probably already have tens of thousands of great customer calls ... You can surface that information ... Go talk to your frontline reps ... they can tell you their pain points”