“The biggest mistake I made was actually not tested on an offer beforehand... there was no offer in Google, right? because we hadn't tested it”

Jeremy Young · Google Ads Unleashed | Winning Strategies for E-Commerce Marketers · ProfitSessions: What Black Friday actually makes you (ProfitMetrics Roundtable)

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What was described

Test any Black Friday offer in Google Ads before the actual sale day

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“I mean, it was a 2X, what we normally do on a Black Friday every single day.”
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“We started Google Ads four months ago… £1,200 on ads, £300 to the ad manager… and actually, that's been really good.”
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“People are scared. People don't want to test it. And we offer it at Function Health. We also offer P-Tau testing, which is a biomarker that actually looks at progression of brain degeneration around Alzheimer's.”
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