“They don't use GPS or compasses or any modern navigational tools. When we talk about navigating these canoes, some people call it celestial navigation.”
♫
Said on TED Radio Hour
Build a Better Agency Podcast · Episode 578 Category Design for Agency Differentiation with Kevin Maney
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re-built the Sales Navigator product around a "deep sales" concept and relaunched it
within two years from being the slowest growing division to the fastest growing division
“They don't use GPS or compasses or any modern navigational tools. When we talk about navigating these canoes, some people call it celestial navigation.”
“Bottom line, run one 15 to 30 second product concept with approved references. Track credits spent, attempts, usable seconds, and edit time.”
“So what I'm getting out of it now is the ability to take an ad concept, get it into my ad account within 24 hours of making a product.”
“‘We came up with the concept of just creating one product offering every day… I’d buy just enough flowers for orders that day. When we sold out, we sold out.’”
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