“We’re trying to find out who your persona is… we find out that the GLP one market is buying our product… truck drivers… wheelchair user…”

Electrolyte Boost · Honest Ecommerce · Launching a New CPG Category: Gary Kleinman of Electrolyte Boost

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16:44

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What was described

Conducted informal focus groups and event sampling to discover new personas (gamers, surgeons, POTS patients, truck drivers, wheelchair users)

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