“In 2026 financial year, I will say at least 55, 60% of our business were from existing clients or existing client referrals.”

Tony Xia · The Adviser Podcast Network · From ex-banker to elite broker - How Tony Xia scaled a powerhouse without referrals

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What was described

leveraged existing client referrals as primary source of new business

60% of business from existing client referrals in FY 2026

Said nearby on the same subject

“We're taking the data from like the calls that are coming in… you already know if you have a referral source that's sending you a ton of business”
♫
Said on Lawyerist Podcast
Growth tactic Share this moment
“We're really focused still on proving the value in production and proving the return on investment with existing clients and with new clients”
♫
Said on The Leadership in Insurance Podcast - Insurtech & Innovation
How they work Share this moment
“I have actually in five years never actively marketed my business… a huge part of my business has been referrals… even casuals have given referrals to their owners”
♫
Said on eCommerce Australia
Growth tactic Share this moment
“If you get a 25% conversion rate… if I want one new client… I just have to call… four clients. If I need 10 new clients… 40 potential clients.”
PL
Preston Lee
Freelance to Founder ·
Hard number 25% conversion → need 4 calls to land 1 client; 40 calls for 10 client… Share this moment

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