“‘Slappers aren't cheap disposable thongs. They last for years… people say the same pairs lasted five, six, seven years. You can't price that like fast fashion.’”

Meta Ads: Under the Hood · Rejecting discount culture & navigating copycat brands with Denise Dunn

Play from 23:33
23:33

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What was described

Raised prices after realizing product durability and value, moving from low-price positioning to price that reflects years-long lifespan

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