“The biggest check would be… a $5 million investment in a consumer we weren't going after before”

The Iced Coffee Hour · Asking A 30-Year-Old Billionaire CEO How He’d Make $1,000,000 (Starting From $0)

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56:33

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What was described

allocate a $5 million marketing budget to target a new demographic (moms) they hadn't previously reached

$5 million

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