“They put 15 million pounds into equity markets because they knew that even if bottom hadn't reached, stocks were still cheap.”
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Said on The Rational Reminder Podcast
The Iced Coffee Hour · Asking A 30-Year-Old Billionaire CEO How He’d Make $1,000,000 (Starting From $0)
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allocate a $5 million marketing budget to target a new demographic (moms) they hadn't previously reached
$5 million
“They put 15 million pounds into equity markets because they knew that even if bottom hadn't reached, stocks were still cheap.”
“A large hospital reached out to us in January 2024 and asked to partner… they had ended our contract with a large formula company and want to support more moms postpartum.”
“If you look at some of the larger, I would say more sophisticated pension plans, particularly those in Canada, they may have an allocation up to 20% to infrastructure, where we typically in Australia would probably target more like five.”
“Fresh Labs is the first test. What is the test? We are capturing different demographics, different markets.”
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