Rahmat Kazi · Learn Local E-commerce In Pakistan - E-commerce Podcast by Deployers in Pakistan. · 20% Net Profit Ya Business Khatam! Luscious Cosmetics Ki Founder Ka Sach (Part 2) Ecom Baithak Ep 56
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created Fresh Labs as a three-year internal brand-portfolio test to capture different demographics
“The selection is simply to cover all the different demographics. So different subjects, different phases, different locations, different types of schools, different characteristics of the teachers and the school leaders. So we need lots and lots of people to apply. So from that we can end up with 100 who will be in this forum.”
“We test different formats with different hooks all the time… if a video we tested with the format and the hook didn't go as good, we actually try to switch up the hook.”
“We built a context layer… called TOME… it captures everything… we prioritize freshness score… authority score… to avoid hallucination.”
“I try and talk to as many different people as possible... I was out in Dubai... I'm speaking at a conference... reading widely... building internally as fast as possible”
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