“The point is to stop thinking only about takeoff and start thinking about landing… there are three questions… what does finished look like… what work am I pretending I can skip… what work can I move upstream.”

“Count to three in my head before I answered a question… it felt like an eternity until I got used to that”

“One of the hottest companies coming out of Y Combinator is AI agent evaluation… to simulate all of those conversations, those edge cases, put them through and ensure consistency.”

“We might get a pre-commitment from a large supermarket first. The minute they're committed, you know you're on for the project because all the other little tenants will pop up around it.”

“Defining the role is easier before the employee starts… Resolving scope is easier before the contract is signed… Planning the project is easier before the crew's mobilized.”