“We will license core ai models from really deep resourced company and then train those models on client data ... without having to hire 300 people”
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Said on InsTech - insurance & innovation
“We help companies find that core story and then implement it across the company… through interviews and brand audits and workshops…”
The Marketing AI SparkCast with Aby Varma · The GEO Paradox: Clear Enough to Find, Different Enough to Choose | Marketing AI SparkCast
Play from 5:59
5:59
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What was described
Conduct deep interviews, brand audits, and workshops with clients to uncover the existing core brand story and then implement it across the company
Said nearby on the same subject
“We have a lot of brand fans across the world. That was just an organic outreach of we like what you're doing… retailers look at brands that have presence on our social channels.”
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Vici Collection
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“We used AI to interview us to create our own brand positioning statement because you can't see the label from inside the box.”
VW
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“We call it the brand advocate... we go very deep on them because it's about the psychographics, not the demographics”
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Said on Entrepreneurs on Fire
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