“Our flagship training for a lot of years was zero to dangerous. We've - 35,000 people went through it. So after eight-week training, people would see a 73% boost in flow”

“It was just, okay, we need more training. So again, going from like a one-day training program to a multiple-day training program.”

“She's into marathons… developing Pilates for athletes… lead flow is fixed and she's gone up about $5,000, $6,000 over eight weeks”

“We have over 100 proprietary training programs in something that we call the Wheel, which is our centralized training repository”

“And so we run a one day intensive where people can come out and spend a whole day going through the training that's tailored to them. We run a two day and a three day intensive where they come out and immerse themselves in the training.”